September 13, 2005
ROMULUS, Mich., Sept. 12 /PRNewswire/ -- Benlee, Inc., which was recently purchased by Detroit-based industrialist Gregory W. Brown, has begun transforming itself through a series of targeted strategic investments to significantly increase the company's value to its customers and to accelerate growth.
A leader in the global scrap and recycling industry for more than 30 years, Benlee is a leading designer and manufacturer of roll-off trucks and trailers, and other vehicles such as dump trucks and trailers. Benlee's roots date back to the 1960s when Bill Wolok started a trucking and steel processing firm.
In the Midwest, Benlee also has a full-service operation rebuilding and performing repairs and upgrades to a wide variety of vehicles. The company's 24/7 "Rapid Response" parts operation provides value throughout North America. The mission is to keep customers on the road, across all time zones, seven days a week.
"Through new investments, we are building on Benlee's great heritage and increasing its speed, responsiveness and value to the market," Brown said. "Our No. 1 goal is to support and lead the market with great products and services. We have an experienced team, we are committed and we are making it happen."
"After more than 30 years in business, it was time to find new leadership," Wolok said. "We were excited to find someone who had the experience and resources to take Benlee to the next level of growth and investment."
Brown has 28 years of management experience from working at such companies as General Electric, Guardian Industries and Honeywell.
Benlee is leveraging the company's redesigned website
(http://www.benlee.com ) to support its customers and to supply technical information to the market. Customers can talk with an account executive, while in real time reviewing designs, products and data over the web. In addition, Benlee's parts operation accepts orders and exchanges digital images over the Internet.
Brown said the heart of Benlee's parts and service operation is the detailed files of each trailer and truck the company has built for the past 30-plus years -- most of which are still on the road. Benlee carries replacement parts for every unit it has built, which maximizes its customers' uptime. For enhanced communication and responsiveness, new Customer Relationship Management (CRM) software will now track every customer and every unit made.
Benlee, Inc. is a designer and manufacturer of vehicles used in the scrap, recycling, trash, demolition and other specialty markets. Customers include Metal Management, OmniSource, Padnos, Republic Waste, Shapiro Recycling, Steel Warehouse and Waste Management. Products include roll off trailers and trucks, dump trailers and trucks, specialty vehicles and containers. Benlee also is a recognized leader in providing the market with support 24/7, including troubleshooting and access to spare parts. For more information, visit http://www.benlee.com .